Certified Mortgage Coach elevates a Loan Officer from an application taker to a trusted advisor.
The Certified Mortgage Coach certification course was created as a joint venture between the CMPS Institute and Mortgage Coach to help you stand out from your competition and make more effective sales presentations to clients, prospects, and referral partners.
Mission & Purpose
As a Certified Mortgage Coach™, your mission is to understand, benefit, and inspire your clients, prospects, and referral partners.
Understand
Every effective sales presentation requires the presenter to have a clear understanding of the concerns, “pain points”, and potential objections of the target audience. This course will equip you with scripts, strategies, and dialogue structures to have more effective consultations with clients, prospects and referral partners. In doing so, you will be empowered to connect better with your target audience and discover their concerns, pain points, and potential objections.
Benefit
Every effective sales presentation requires the presenter to demonstrate clear benefit to the target audience. This course will equip you with scripts, strategies, presentation structures, and methods of utilizing the RateWatch and Edge to demonstrate the clear benefit of working with you to clients, prospects, and referral partners. In doing so, you will be empowered to create presentations that better focus on the concerns, address the objections, and target the pain points of your target audience.
Inspire
Every effective sales presentation requires the presenter to motivate the target audience to take action. This course will equip you with scripts, strategies, presentation structures, and methods of utilizing RateWatch and Edge to add compelling calls to action within your sales presentations. In doing so, you will be empowered to better inspire your target audience and motivate them to do business with you.
